Networking: Pros and Cons for Small Businesses

Networking is one of those terms that people either love or hate. Some people are born networkers, mingling and socialising comes naturally to them and they love discovering more people with similar interests and careers to their own. Others, on the other hand, can think of nothing worse than standing in a room with a bunch of strangers talking about business and prospects. There are times however, when networking can be great PR for your business.  Let’s take a look at why…

Exposure

The more people you get talking about your business, and you telling them about it, the more exposure you will get.  Networking with people within the same industry as yours allows you access to their audience too and you can generate much bigger reach.  Creating ties with other influencers in your industry can be extrememly powerful!

Knowledge

Networking is a great opportunity to talk about your business with other industry members, and learn more about the industry you work in. Having a secure knowledge about the current issues within your industry means you can more easily navigate around potential problems and pitfalls.

Relationships

You never know when you might need some help from others within your field, so building friendships and working relationships with other similar businesses is a good way to develop a group of potential helpers when the time is right.