So how best to get your word across to your adoring public ? Get yourself into print. That is definitely the way forward. With the best advertisements coming out in magazines and on flyers, banners, email tags etc. There are a million ways to get your company noticed and red about. You can make a comedy approach and have your top officers look like cartoon dogs or cats for example. I can think of a couple of truly awesome publicity campaigns that did this and they are the ones that stay in the mind the longest for a simple punter like me. Ensuring the PR stuff is slick, presented on time and is absolutely topical. Just displaying a page of text is never going to invite the new guy to enquire with you – he needs to be grabbed by the epaulets and have your message buzzed into his attention span !